I'm delving into the corporate world this summer as a marketing intern at Alberici Constructors, a company based in St. Louis that handles large construction projects across the U.S. and internationally, including hospitals, schools, power plants, factories, and more. I have always been familiar with Alberici because my mom has been working there my whole life, but this is my first time being part of the team and understanding the business from an inside perspective. I've learnd endless amounts about the construction industry, marketing, and how a corporation is run in general. It's crazy to think that this summer is my very first embarkment into the real world. From here, I'm only getting older and the jobs are only getting more "real," which is a good thing. It excites me to be a part of the success of a multi-million dollar company and to understand how businesses interact with each other.
The marketing part of construction is much different than the typical marketing definition. We do not pitch Alberici to the public, instead we market it to clients (other businesses and contractors) in accordance with their specific needs and markets (healthcare, manufacturing, mining, buildings, energy, water, infrastructure, automotive, structural steel or heavy industrial). If we're hoping to get a job for a large bridge project, we aren't going to show them our powerpoint of the DeSmet high school renovations, for example. Our team's job is to put together the materials - resumes, project profiles, powerpoint presentations, and more - to market Alberici's culture of safety, excellence, dependability, commitment, and integrity to potential clients. The environment of Alberici is positive and dedicated. I could write a whole post about the office itself because it's quite impressive and strategically built, but I'll spare you for now. The offices are all in open space cubes, which might immediately come off as having less quality than roomy offices for "important" positions, but I think it provides for better communication and equal unity among departments. No one has to knock on each others' doors. The space welcomes shared ideas and questions to turn the business day into productive conversation. I will be at the halfway point of my internship after today. So far, the internship is exceeding my expectations. I am excited to continue to learn and contribute to the company. I hope I can impact Alberici in some way while I'm here, and I do have one idea that I hope will begin to boil before the summer is over...I think the marketing team should expand Alberici's brand awareness potential through social media. I did a lot of research on construction companies' usage on Twitter and have learned plenty in my journalism classes thus far to understand the importance of social media marketing and the competition that comes with it. Maybe I'll write another post on my opinion on that subject...Anyway, I pitched that idea to the department and am crossing my fingers that it can move forward. I think it's an important step in maintaining an up-to-date, innovative and successful brand. And if it can't, that's okay. I'm just happy to be in an environment where I can expand my imagination and knowledge to apply them to a real corporation.
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