Casper Cooling Collection
Role: Copy Direction (Copywriters: Alicia Zurita & Ronald Lam)
Background: 2 in 3 people say that temperature disrupts their sleep. Casper set out to solve that. In what was arguably our biggest launch to date, my job was to position our new Cooling Collection product messaging for success, and ensure we told a cohesive, convincing, and on-brand story across all marketing assets, the site experience, and our stores.
,
Background: 2 in 3 people say that temperature disrupts their sleep. Casper set out to solve that. In what was arguably our biggest launch to date, my job was to position our new Cooling Collection product messaging for success, and ensure we told a cohesive, convincing, and on-brand story across all marketing assets, the site experience, and our stores.
,