Creating the Dreamery
Role: Copywriter
Background: It started with a question: How could we get New Yorkers to experience Casper mattresses in a new and exciting way, while giving them the rest they need in their everyday lives? Enter the Dreamery, Casper's first ever nap studio. I worked with Researchers, Environments Designers, UX Designers, Illustrators, Marketers and more to brand the experience and bring it to life.
Background: It started with a question: How could we get New Yorkers to experience Casper mattresses in a new and exciting way, while giving them the rest they need in their everyday lives? Enter the Dreamery, Casper's first ever nap studio. I worked with Researchers, Environments Designers, UX Designers, Illustrators, Marketers and more to brand the experience and bring it to life.