Client: Nestle Purina Target: 18-24-year-old pet owners who crave new experiences but maintain a sense of responsibility. They are comfortable with Purina – but not necessarily excited by it. Strategy: Make Purina the ultimate pet parenting resource. Big Idea: The sky's the limit, even if you have to start on the ground. With Purina’s guidance and expertise, you can master the basics, create your own pet parenting adventure, and Unleash the Possibilities.
Mini Documentary
Microsite
The Unleash the Possibilities microsite is our target's go-to resource for all things pets. Integrated with Yelp!, it provides guidance and inspiration for possibilities that can be unleashed,as well as educate and prepare our target for our National Pet Month contest – the Unleash the Possibilities Challenge.