Copywriter | Mojo Ad Client: Blue Diamond Almond Breeze (almond milk) Target: "Truth Seekers" –18-24 year olds who are distrustful of large corporations and want to associate with authentic, honest brands. Strategy: Create a personal connection with Truth Seekers by showing them that Blue Diamond Almond Breeze is backed by expertise and transparency. Big idea: “Grow On” – the journey of the almond from seed to shelf parallels the personal growth of the Truth Seeker.
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Voice-over copy: It all starts with a seed. The tree needs time, care and attention to
grow stronger, and it does. In time, it blooms, bears fruit and the
almond breaks away to become something new. Something great
Repackaging
Almond Breeze's current package is pictured left.
Microsite
Social Media Rebrand
Rich Media Banner Ads
Partnership with Dabble
Seed Paper Pamphlet (part of a PR event)
Building Art
Moss would be placed over a four-week span, so the words would appear to grow over time.
Results
Blue Diamond chose our campaign over the two competing Mojo Ad teams' campaigns to potentially run nationwide. They have now started incorporating our aesthetic into their corporate Instagram.